Director - Product Marketing

Boston, MA
Full Time
Marketing
Manager/Supervisor
About the Role
Validity’s Director of Product Marketing will drive business results by developing and executing effective product marketing strategies.
In this role, you will build and execute go-to-market strategies designed to drive product awareness and adoption, thus contributing to revenue growth.  This will include crafting differentiated and engaging messaging as well as refining product positioning within the market.
The ideal candidate will have a well-honed process for understanding customer needs and demonstrated experience in translating those needs into meaningful product marketing inputs.

Position Duties and Responsibilities
  • Collaborate cross-functionally to define, develop, and communicate the product marketing strategy.
  • Collaborate with product management - leverage key market, buyer, and competitive insights to help inform the product roadmap.
  • Develop value-based messaging and positioning that communicates how Validity products uniquely address customer challenges.  Bring the story to life through collateral, web content, use cases, videos, presentations, pitch decks and more.
  • Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue.
  • Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies. 
  • Drive go-to-market planning and execution for new products and features, working cross-functionally to ensure a successful launch and reporting on post-launch KPIs
  • Ensure competitive intelligence is up-to-date. Ensure sales, marketing, and product teams are well-informed and have accurate and actionable information to support their needs.
  • Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences. Ensure clear communication and alignment across teams on product roadmaps, key initiatives, and performance metrics. 
Required Experience, Skills, and Education
  • 8-year minimum experience in Product Marketing for an Enterprise B2B organization
  • Deep understanding of product marketing principles, strategies, and best practices. 
  • Domain expertise within marketing success platforms. Deep knowledge of customer data management solutions as well as digital marketing and email technologies. Understanding of Validity’s target market & competitive landscape.
  • Content expertise: strong messaging/positioning skills, and solid writing skills for use in creating documents, presentations, articles and compelling copy.
  • Data-driven and results-focused: must be skilled at both developing strategy and delivering hands‐on, tactical execution.
  • Excellent communication, presentation and storytelling skills: Ability to articulate complex ideas clearly and persuasively to both internal and external audiences. Translate technical complexity into clear, compelling narratives.
  • Experience launching new products.
  • Experience working in a high-velocity SaaS company focused on rapid growth and continuous innovation that requires quick decision-making, agility, and a strong emphasis on speed to market as well as revenue growth. Understanding of the sales motions that underpin a high-velocity SaaS business.
Preferred Experience, Skills, and Education
  • Bachelor's degree in business, sales management, marketing, computer science, engineering or a related field.
  • Experience managing and scaling teams.

About Validity

For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.

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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.

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