Sr. Performance Marketing Manager
We’re looking for a strategic, revenue-focused Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google, LinkedIn, Microsoft, and 6sense.
This role is responsible for ensuring that paid media is a measurable, scalable contributor to pipeline growth and revenue. They will own channel strategy, budget allocation, attribution alignment, and performance forecasting, all while managing agency partners and ensuring flawless execution.
This role sits at the intersection of Demand Gen, RevOps, and Sales and is critical to building a scalable, attribution-driven revenue engine.
We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office, or candidates who are available for a remote opportunity in one of the following states in the USA: CO, CT, FL, GA, IL, IN, ME, MA, NH, NJ, NC, OH, PA, RI, TX.
Position Duties and Responsibilities
Revenue & Pipeline Impact
- Drive measurable pipeline contribution from paid channels, ensuring programs are optimized for opportunity creation and revenue impact.
- Align paid strategy to monthly and quarterly pipeline goals.
- Analyze downstream performance (MQL → SQL → Opportunity → Revenue) to inform investment decisions.
- Provide clear executive-level reporting on paid media’s influence on pipeline and revenue.
- Develop and scale ABM-style paid programs aligned to target account lists, leveraging 6sense and paid channels to drive account engagement.
- Own end-to-end strategy across Google Ads (Search, Display, YouTube), LinkedIn Ads, Microsoft Ads, and 6sense (in partnership with Demand Gen).
- Develop full-funnel paid programs aligned to monthly pipeline goals.
- Define audience strategy, segmentation, and targeting frameworks.
- Align paid campaigns to SFDC campaign hierarchy and naming conventions.
- Establish and enforce UTM governance and tracking standards.
- Manage external paid media agency.
- Set strategic direction and KPIs for the agency.
- Ensure campaigns are executed accurately and on time.
- Hold the agency accountable for performance and optimization.
- Partner with Marketing Ops to ensure paid channels are fully integrated into Salesforce and multi-touch attribution models.
- Establish and enforce UTM governance and campaign taxonomy standards.
- Ensure accurate conversion tracking and CRM campaign mapping.
- Lead account consolidation or restructuring initiatives when needed (e.g., merging Google accounts).
- Own paid media budget allocation across products and funnel stages.
- Recommend investment shifts based on performance and pipeline impact.
- Participate in annual and quarterly marketing planning.
- Partner with Demand Generation on integrated campaign planning.
- Align with Product Marketing on messaging and positioning.
- Collaborate with Sales leadership on target account strategy.
- Work closely with 6sense and ABM programs to drive account engagement.
- Paid media is clearly connected to pipeline creation and revenue growth.
- Leadership has confidence in paid performance reporting.
- Budget allocation decisions are driven by revenue impact — not surface-level metrics.
- Clean, scalable account structure supports accurate attribution and forecasting.
- Paid programs are integrated into a broader demand generation strategy.
- 6+ years of B2B paid media or performance marketing experience.
- Proven experience tying paid media performance to pipeline and revenue.
- Proven experience building and scaling ABM-style paid media programs that target high-value accounts and drive pipeline impact.
- Strong understanding of Salesforce campaign structure and attribution.
- Experience working with multi-touch attribution models.
- Experience managing agencies and holding them accountable to KPIs.
- Analytical mindset with strong forecasting capability.
- Experience in SaaS preferred.
Salary range $125,000 - $135,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience.
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers – using trustworthy data as a key advantage. Validity’s flagship products – Everest, DemandTools, BriteVerify, and GridBuddy Connect – are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
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Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.
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